Semiotics and Chinese Culture Today: What the Boom in Media &Cultural Industry Brings to the National Heritage
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Yirong, Hu (yu813878@126.com)
Jia Peng (pj8024@163.com)
Semiotics, as a meta-method capable of eliciting and establishing interactions between different disciplines and approaches, has its theoretical strength particularly in revealing and describing the dynamic, dialogic relations between cultural texts of past and present. A semiotic perspective will help us to gain a better understanding of what are happening in contemporary China, when an ancient civilization encounters the drastic and profound changes brought by the fast-developing media and cultural industry. The main topics of the Round Table focus on how texts are transmitted and interpreted in China’s media and cultural industry, namely, advertising, brand management, new media arts, fashion and luxury industry, entertainment, video-game, tourism, etc. We also attempt to approach the changing scene of Chinese culture, by discussing how and to what extent the texts of literary and philosophical classics are embraced, altered, or reinterpreted under such a context.
Contributions to our Round Table are welcome, as long as they help to understand the impacts of the booming media and cultural industries on Chinese national heritage, or the changing meaning and structure of the polymorphic cultural texts in today’s China. The Round Table will be conducted both in Chinese and English.
Participants:
1. Zhenglan, Lu Professor, Institute of Semiotics and Media Studies, Sichuan University
Gender Anxiety: A Semiotic Analysis of Chinese Music Today
2. Xiaolin,Tang Professor, Institute of Semiotics and Media Studies, Sichuan University
Poetical Turn: Habitation Construction from Aesthetic-oriented to Commerce-oriented
3. Yirong, Hu Post-doctoral, Tsinghua University
Chinese Characters’ Iconicity and Its Application in Visual Design
4. Jia, Peng Associate Professor, Southwest University for Nationalities
Imaginations on “Shanshui”: An Ecosemiotic Reading of Chinese Nature Documentaries
5. Yaxu, Qian Lecturer, Southwest Jiaotong University
On the Cultural Markedness of Chinese Ethnic Groups’ Dance Dramas: An Ethosemiotic Look into “Yang Liping’s Paradox”
6. Shiping, Jiang PHD Candidate, Institute of Semiotics and Media Studies, Sichuan University
How Meanings of Brands Are Generated and Developed: A Semiotics Analysis of Luxuries
7. Fang, Fang PHD candidate, Institute of Semiotics and Media Studies, Sichuan University
Multi-media Narration of the Legends of Three Kingdoms
8. Qianli, Qi Master Candidate, Institute of Semiotics and Media Studies, Sichuan University
Real Fabrication: A Semiotic Analysis of the Novel "Variations"
19. Zhang Bi
On the Estrangement of the Character in The Romance of the Three Kingdoms
As a paradigm, the character of Zhu Geliang in The Romance of the Three Kingdoms has been imitated and reproduced in the later novels on different extent. Refers to the function unit methodology of Structuralism, this paper aims to analyze the paradigm of Zhu Geliang from the dimension of semiotics and structuralism; to abstract the functional elements that shaping the paradigm; to reinterpret the connotation of the Character Zhu Geliang. This paper also takes the character of Xu Maogong in Romance Biography of the Tang Dynasty as an example to explore the derivative character of certain paradigm imitation of the paradigm Zhu Geliang
Key Words: Zhu Geliang, paradigm, derivation, semiotics, structuralism