Gianfranco Marrone is a full time Professor of Semiotics in the Department of Cultural Studies and Communication at the University of Palermo, Italy. He has also lectured in many other universities such as Bologna and Milan (Italy), Limoges (France), São Paulo (Brazil), and Jyväskylä (Finland).
He is the Director of the Master on Food Culture and Communication, and teaches Semiotics of Food at the University of Pollenzo.
His research interests include mass-media studies, aesthetics as well as literary theory from a semiotic perspective. His publications mainly concern discursive structures of news, advertisement, and mobile telephony. As a specialist of literary semiotics, he has focused his attention on the theory of characterization. His has analyzed a variety of texts by Italian authors such as Brancati, Bufalino, Consolo, Eco, Sciascia, and Tomasi di Lampedusa. His research in the field of semio-aesthetics primarily deals with the nexus between signification/perception. His most recent work has made an innovative contribution to the field of socio-semiotics applied to cities, journalism, space, politics, advertisement, fashion, and TV.