Denis Bertrand is Professor of Semiotics and French Literature at Paris 8-Vincennes-Saint-Denis University. He also teaches Semiotics at The Communication School of Paris Politics Institute (SciencesPo-Paris) and co-coordinates the Paris Semiotics Seminar (Paris Sorbonne). He is President of the French Association of Semiotics (AFS), and member of City of Paris Scientific Council. He wrote several books and numerous articles on general and literary semiotics. He also works as a consultant in the semiotic field for institutions, medias and firms, and as a columnist in TV-Broadcasts about mediatic matters (« Denis décode », France 5, « Déshabillons-les », Public-Sénat).